PROBLEM

 EDDM was added to QuantumPostcards as a new service. They need to reach their current customers through Direct Mail to let them know it's available, how to get started, and to emphasize four features offered. 

DESIGN BRIEF

QuantumPostcards, a printing company, has been offering Direct Mail for several years. The Real Estate industry is their primary customer. Recently, EDDM was added to help attract a wide variety of customers looking to use this service as an affordable option.

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SOLUTION

Marketing provided all the research and copy to help me get started on designing the EDDM Mailer. With the wide target audience in mind, the concept developed was to showcase a variety of EDDM designs with fictional logos from scratch in 3 different sizes available. To emphasize four features, 4 new icons were created to support each feature. A discount was included (provided by Marketing) to encourage their customers to try out EDDM by placing their first order.