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DEAF ETIQUETTE AIMS TO BREAK DOWN BARRIERS

With the launch of @deafetiquette on Instagram, the goal is to teach hearing people the do's and don'ts on deaf etiquette in the workplace and beyond. At the same time, giving back to the deaf community during the height of diversity and inclusion efforts to be heard. The platform includes poems with illustrations, poetry videos in American Sign Language, and infographics.

Besides the primary focus on deaf etiquette in the workplace, there will be exploration on other vital issues in education, family, life, culture, technology, audism, and deaf history in the future.

HOW DEAF ETIQUETTE WAS FOUNDED

A class called "Breaking Ad", taught by Bre Fern and Laura Canzano, was where my side hustle was born. They brainstormed with me to come up with a catchy name. From there, I took Deaf Etiquette in my own hands to create a logo. Through my sketch process, I developed an interesting concept with the handshape letter 'd' and a check mark. I took that concept to explore further digitally. Through the digital process, I realized that including the flat handshape was the best move. With all three elements combined, it strongly represents Deaf Etiquette approved by the deaf community. The overall branding consists of bright colors to help enforce positive mindset and fluid shapes to represent hand movements in Sign Language.

My hope is to help hearing people become more inclusive and ensure Deaf and Hard of Hearing (HoH) people receive effective accommodations. With the right resources, we will be able to contribute to our fullest and feel more valued for our talent.

PROJECT ROLE
Logo Designer, Influencer

Project Type
Side Hustle

Skills
Illustrator, Photoshop, After Effects, Microsoft Word

Media
Branding, Logo Design, Social Media Campaigns