Deaf & Hard of Hearing Bar Association (DHHBA) wanted an experienced logo designer who was deaf, hard of hearing, or late-deafened to support local talent through Deaf Economics. Out of all the considered designers, DHHBA decided to hire me.

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PROBLEM

 There was a lack of brand identity which prevented DHHBA from elevating their organization to new heights within the D/HH community and the greater legal community to foster and expand partnerships and collaboration. They needed a new logo to provide a supportive network to collaborate and advocate on behalf of their members in the legal profession to promote the advancement of their members. 

 

DESIGN BRIEF

DHHBA is a national organization with a strong virtual/online presence. They strive to support and encourage each other, to provide advice, to educate, inspire change, and come together as an organization for the advancement of people with hearing disabilities in the legal profession.

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SOLUTION

As a deaf designer who is fluent in American Sign Language (ASL), five words were explored during sketch process that represented DHHBA's organization:
 

Legal / Law

Advocacy

Equal / Inclusion

Honor / Inspiration

Accessible

 

In the logo process from sketch to digital, the team at DHHBA gave their final vote on the justice scale that incorporates the word "advocacy" in ASL. The new branding authentically represents the organization's true core values in supporting each other through advocacy efforts.

To keep the brand consistent, brand guidelines was created to provide guide to future vendors and sponsors. DHHBA's webmaster, Sarah Weimer, used the guide to help her redesign the website.