PROBLEM

DeafGamersTV, the DHHG founder, originally created text as logo without any creative process. The font used was one of the college fonts which was not the right fit for a stream team. After 2 years as one of the staff, it was time to contribute to our team. Offered to volunteer to rebrand the logo.

 

DESIGN BRIEF

Develop a professional gaming logo with authentic Deaf/Hard of Hearing identity with a focus in spreading deaf awareness and create a safe, positive space. The goal is to recognize DHHG on Twitch, an online streaming platform, where everyone can watch a deaf streamer play a game.

​

SOLUTION

A concept of a "gamer" sign in American Sign Language with lines as movement. A custom typeface was created for DHH that has an invisible slant as a substitution for the word 'of' for Hard of Hearing. 

​

Thanks to the "GAME OVER" graphic collected for inspiration, a neon glow concept was developed as a "gaming entertainment" look to the new logo. As part of the branding with neon lights, a dark gray brick background was included. A fun glowing arrow sign was created to point to the streamers that are live on the left side of the page.